Steps to Building Your Online Brand on Stronger Grounds

With so many technical developments, building your personal online brand is no more difficult, provided you have proper grasp over the best usage of latest technology and tools. Know all the essentials of building a stronger brand and make your own identity by being more innovative and active.  

Building an online brand is as tricky as establishing a brick and mortar store as both require you to put in efforts in giving it a recognition, finding customers and closing a deal with them. However, there are some aspects and technicalities, which both kinds of businesses need to fill up in different ways. For brick and mortar stores, the only advantage is their physical presence where customers can visit in person; whereas an online business can get a quick recognition in the online business world, by being more active on social media, by personal blogging and through online comments and reviews.

Reference: Online Brand Recognition Entails Useful Business Tactics

Here is what you need to do for building your online brand on stronger grounds.

Build an Interesting Story around Your Brand

Building an interesting story around your brand is the preliminary step because customers are always keen to read these interesting stories regardless of the fact that how old a particular brand or business is. Make it unique, interesting and innovative, as the modern-day customers are more interested in exploring something new when it comes to making a purchase. Another important reason for building a unique story is to keep you in the customers’ memories forever, so that whenever they see or listen something about your business, there could come a perception in their mind. Here is where you need to be more creative to make a story that could motivate them to purchase from you.

Give Proper Exposure

How would you be able to make yourself known in the crowd of billions of other competitors? To beat the cut throat competition, you need to use every tool and technique through which it could become easier for you to stand-out in jam-packed market. Be innovative, instead of relying only on traditional advertising and marketing techniques, go for a combination of content marketing, blogging SEO, forums and posting videos.

Engage Customers

The first condition to engage customers is to provide them easy point of connectivity. Just reaching your website is not enough, instead customers need a real point of contact through which they could interact with real support personnel, with whom they could share their purchasing concerns. For this, you need to rely on the tools which could allow you to have seamless connectivity and interaction with your clients. Live chat software, is a good solution because it lets your customers to get connected to your CSRs in real-time. Moreover, a proactive live chat invitation can also be a good way of engaging customers.

Build a Stronger Rapport

Provide a solid reason to your clients to build a stronger rapport with you otherwise they might get a far better option than you. For instance, if you maintain a quality customer service standard on your e-store, customers would definitely like to visit your e-store in future. For this, you need to keep in mind the reasons for which customers prefer making online purchase. If ease of purchase is the major concern, then make it as easy for customers to purchase from your e-store as possible.

Create a Strong Social Presence

Make the most of viral capabilities of social media in giving a boost to your online business. Many of the social networking websites – Facebook, Twitter and Instagram have become much more advanced and powerful, so it is your creativity and intelligence, how you use them to advertise your brand. Create a stronger social media page, post add, give maximum exposure to your brand and stay in the customers’ loop all the time.

Once you have built up a long fan-following, you can make your brand known in the competitive market, in a relatively much shorter time-span.

5 Principles of Keeping Your Customers Happy

Keeping customers’ happy is the biggest concerns of most of the modern-day entrepreneurs. Being more aware, educated and skilled than before, the clients have become far less tolerant even for minor inconveniences they come across while making online purchases. However, this is not something impossible, just by following five basic principles, you can make your customers happy and satisfied.

Reference: Effective Guidelines for Handling Unhappy Customers

     Deliver more than their Expectations 

The common mistake for which entrepreneurs have to pay heavy price is ‘over promising’. Usually, when entrepreneur make big promises and fail to deliver what they vowed, customers start losing trust in them ultimately building their negative repute in the market. Therefore, the best rule to win the trust of your buyers is to promise less and deliver more than their expectations. They would definitely appreciate it and will spread a positive word-of-mouth on social media.

      Keep a Track of Your Customers’ Buying Behaviors

To meet your customers’ expectations, you need to keep a track of their buying behaviors. Get accurate information about what they like and dislike about a product or service. You need to know their buying preferences and price concerns. This way, you will be able to deliver exactly what they expect from you.

     Resolve Complaints on Immediate Basis

Unresolved or unanswered customers’ complaints can turn out to be a great hazard to a business existence because these may become a cause of building your negative perception in the market. Therefore, the businesses which immediately respond to their customers’ complaints are more likely to earn life-long customers. Hence, to stay ahead of competition, and keep your customers satisfied, be active on your social media page to quickly respond to your customers’ concerns and also provide live chat software on your ecommerce website as it enables vendors to have one-on-one conversation with the customers and respond to their queries and complaints on immediate basis.

     Establish Easy Connectivity

Online businesses are not as privileged to provide easy or face-to-face connectivity to their clients. Their always remains a conversation gap. Although, telephonic support helps building a quick contact but still during busy hours, lines remain busy, ultimately driving customers away. Therefore, take the edge of customer support tools like live chat support and establish a two-way easy connectivity between you and your customers.

      Provide Immediate Service

If put on long wait in the queues or on telephone lines, customers can leave making purchase with you. Therefore, bring speed in your online service for which there is a need to take the edge of latest tools.