For online
business vendors the primary challenge is to make their website more engaging
and attractive. The competition around is tough and it is getting steeper with
the arrival of new competitors in the market; in such a situation, an
entrepreneur has to use smart skills to make their websites more appealing and
user friendly.
Reference: Guidelines for Engaging Mobile Customers
Responsive Web Design
This is not
a new concept in the world of IT but it has been a few years that vendors have
realized its importance and this awareness certainly owes to the
ever-increasing technological developments and excessive usage of hand-handled
devices by the customers. Who your customers are? These days, online shoppers
prefer to visit a website through their smartphones or tablets; therefore,
creating a responsive web design becomes even necessary. With this design,
entrepreneurs can allow their mobile shoppers to enjoy the same website
visiting experience, as the other users do.
Strong Content
There is no
denying the fact that content is the king of any website because from the
quality and authenticity of the content, a user realizes the worth of a
website. Thus, you need to provide, informative, up-to-dated, comprehensive,
relevant and original content. Do not forget to offer a sharing option so that
customers could share it on their social media pages.
A Call-to-Action Button
What if a
customer reaches your website, selects a product and wants to place an
immediate order? You need to provide a point of immediate connectivity and that
must be located on the most visible location on your website. This is the
reason that most of the online business vendors provide a call-to-action button
using which customers can place their orders.
It has been
proved from various authentic researches and studies that online shoppers like
to visit ecommerce website with live
chat support. Clicking on this chat button, customers can get immediate
response by the real support personnel. They can ask questions related to
purchasing methods, delivery charges and shipping options. Thus, a live chat
button helps engaging customers with CSRs.
Attractive Images
Images add a
livelier and appealing effect on your website; therefore, post your products’
images which are new and clear. Sometimes customers might get attracted towards
your website just by watching a product image.
